Aging Population and Food Industry

With the global population of 'senior' consumers set to grow by almost 150 million in the next two years, there are massive opportunities for the food industry to target the older consumer.

In 1950, there were 205 million persons aged 60 or over in the world.  By 2012, the number of older persons had increased to almost 810 million. It is projected to more than double by 2050, reaching 2 billion.

According to a recent report published by the United Nations Population Fund (UNFPA) and HelpAge International, the aging of the world population is progressive and rapid. It is an unprecedented phenomenon that is affecting nearly all countries of the world. As long as fertility continues to fall or remains low and old age mortality keeps on declining, the proportion of older people will continue to increase.

“The numbers are staggering. In the past ten years alone, the number of people aged 60 or over has risen by 178 million – equivalent to nearly the entire population of Pakistan, the sixth most populous country in the world. And in China alone, the estimated number of older people in 2012 is 180 million,” the report notes.

The number of people who turn 60 each year worldwide is nearly 58 million, equivalent to almost two persons every second. In 2012, people aged 60 or over represent almost 11.5 per cent of our total global population of 7 billion. By 2050, the proportion is projected to nearly double to 22 per cent. By 2050, for the first time there will be more older people than children under 15, the report titled ‘Aging in the Twenty-First Century: A Celebration and A Challenge’ states.

What is aging?

When talking about aging, it is essential to distinguish between population or demographic aging as “the process whereby older individuals become a proportionately larger share of the total population” growing older. This individual process of aging is multidimensional and involves physical, psychological and social changes.

The United Nations uses 60 years to refer to older people. This line, which divides younger and older cohorts of a population, is also used by demographers. However, in many developed countries, the age of 65 is used as a reference point for older persons as this is often the age at which persons become eligible for old-age social security benefits. So, there is no exact definition of “old” as this concept has different meanings in different societies.

Defining “old” is further challenged by the changing average lifespan of human beings. Around 1900, average life expectancy was between 45 and 50 years in the developed countries of that time. Now, life expectancy in developed countries reaches 80 years.

There are other definitions of “old” that go beyond chronological age. Old age as a social construct is often associated with a change of social roles and activities, for example, becoming a grandparent or a pensioner.

Older persons often define old age as a stage at which functional, mental and physical capacity is declining and people are more prone to disease or disabilities. 

As the report notes, population aging is occurring because of declining fertility rates, lower infant mortality and increasing survival at older ages. Total fertility dropped by half from five children per woman in 1950-1955 to 2.5 children in 2010-2015, and it is expected to continue to decline.

Life expectancy at birth has risen substantially across the world; it is not just a developed world phenomenon. In 2010-2015, life expectancy is 78 years in developed countries and 68 years in developing regions. By 2045-2050, newborns can expect to live to 83 years in developed regions and 74 years in developing regions. While overall the world is aging, there are differences in the speed of population aging. It is happening fastest in the developing world.

The report points out that today, almost two in three people aged 60 or over live in developing countries, and by 2050, nearly four in five will live in the developing world.

Challenges of population aging

Population aging has significant social and economic implications at the individual, family, and societal levels. It also has important consequences and opportunities for a country’s development. Although the percentage of older persons is currently much higher in developed countries, the pace of population aging is much more rapid in developing countries and their transition from a young to an old age structure will occur over a shorter period. Not only do developing countries have less time to adjust to a growing population of older persons, they are at much lower levels of economic development and will experience greater challenges in meeting the needs of the increasing numbers of older people.

Financial security is one of the major concerns as people age. It is an issue for both older persons and a growing challenge for families and societies. Population aging is raising concerns about the ability of countries to provide adequate social protection and social security for the growing numbers of older persons. In many countries, the expectation is that the family will take care of its economically dependent older members. While some families support their older relatives, others are not in a financial position to do so in a way that does not affect their own economic situation. Older persons who do not have family to support them are especially vulnerable.

Informal support systems for older persons are increasingly coming under stress, as a consequence, among others, of lower fertility, out-migration of the young, and women working outside the home. There is an increasing consensus that countries must develop social protection systems that cover at least the basic needs of all older persons. Ensuring a secure income in old age is seen as a major challenge for governments facing fiscal problems and competing priorities.

Health is another major concern for older persons. The demographic transition to an aging population, accompanied by an epidemiological transition from the predominance of infectious diseases to non-communicable diseases, is associated with an increasing demand for health care and long-term care. Their management has become an increasing concern for both developing and developed countries.

Maintaining good health and access to health care is a core concern of older people everywhere. In many developed countries quality of care and rising healthcare costs are major issues related to population aging.

As is evident, population aging will present both challenges and opportunities.

An aging world population has placed increased demands on food and beverage manufacturers to take a closer look at their nutritional needs to help seniors manage chronic conditions affiliated with aging, such as heart disease, diabetes and cardiovascular disease.

As the average age of the global population rises, companies are looking for ways to more accurately satisfy the specific needs and wants of ‘older consumers’. One of the key opportunity areas is to develop products that help to ameliorate escalating health concerns.  But health is not the only focus, so too is packaging adaptation and segmented communications that appeal but don’t patronize.

There will be more focus on health -- stirring manufacturers to pare down fat and sodium levels even more. Smaller package sizes (or portion sizes within larger packages) will also be in more demand, as appetites get smaller and there are fewer mouths to feed in the house. Finally, individual, single-serve meals (with their accompanying more reasonable portion size) that are convenient and appear healthful will be more in demand among older consumers. Remember also that with smaller appetites the aging consumer will need to pack the same amount of nutrients into a small portion size so the need for nutrient dense food will play a role in product choice.

Another thing to note about an aging population is a decrease in taste buds. At age thirty you have 245 taste buds and by age eighty you have only 64 taste buds. Foods that will appeal to this age group will need to be flavor enhanced. The use of more exotic spices or the addition of herbs may enhance flavor without adding high fat or sodium levels.

Even with healthy eating habits, physical activity and other healthy ways of living there are some things that are just factors that come with an aging population. Increases in the incidences of arthritis, high blood pressure, high cholesterol levels and other medical conditions rise as you age. Since there is a movement towards being more responsible personally for health there will be increased interest in functional foods or herbal remedies that will address these problems.

Another factor to take into consideration is the increasing attention given to the number of the population that is considered obese. This may lead to further requirements by Health Canada or the Food and Drug Administration for nutritional information such as the need to label trans fatty acids in food that will be coming into effect in the United States.

Opportunities

The size of the senior market presents many opportunities for the agri-food sector in the development of food products with health benefits. To better understand and prioritize these opportunities, additional market intelligence is needed on the attitudes and consumption patterns, shopping habits, and needs for products and services for the various segments of the senior population. Industry could look to senior's organizations as partners and sources of information.

For seniors with medical conditions and decreased mobility, specialized foods are required at the retail level as well as for institutions or agencies. Reduced appetites, a reduction in taste and smell acuity and problems with chewing and swallowing would indicate a need for appetizing products that appeal to the eye and have good mouth feel. Opportunities exist for innovation to enhance flavor, taste and texture to improve sensory properties of food along with the nutritional profile. These enhancements can be accomplished through new technologies, new processing methods, food additives and novel ingredients.

Few food products have been specifically marketed to seniors. While industry has been addressing the nutritional needs of seniors through a variety of means that increase access to healthy food choices, there is a significant opportunity to expand on strategies such as altering nutrient levels in pre-packaged foods, developing nutrient-dense foods and ready-made meals, and applying innovative ingredients and technologies to enhance product format and packaging. Some opportunities are explored below.

Sodium Reduction

Reducing the sodium content of food is an important way that industry can help seniors address high blood pressure (a major risk factor for stroke, heart disease and kidney disease).

Trans Fat Reduction

Reformulating products and using new fat sources and ingredients that contain little or no trans fat is helping industry to successfully lower the trans fat content of the diet. Continuing these changes will meet the needs of the senior population who are managing, or are interested in preventing, cardiovascular disease.

Dietary Fiber

Increasing the fiber content of foods can help seniors improve their overall dietary fiber intake to manage blood cholesterol levels and laxation. In addition, fiber can be used to modify product texture to assist with swallowing. The industry can increase the fiber content of many categories of foods by using recognized sources of fiber and new novel fibers.

Nutrient-Dense Foods

Foods that provide higher levels of protein, vitamins, mineral nutrients and sometimes calories in smaller volumes can help seniors meet increased nutrient requirements. The challenge for industry is to develop appetizing, nutrient-dense foods through value-added ingredients, novel ingredients, new technologies, reformulation, fortification and supplementation to meet the unique needs of the various segments of the senior population.

Ready-Made Meals

Most seniors live independently, and in general prefer homemade meals. For older consumers, ready meals are more likely to be perceived as lacking and a compromise in comparison with more traditional meal preparation. However, pre-packaged meals and meal services represent conveniences that could help many meet their nutritional needs.

Pre-packaged meals provide convenience by offering a complete meal that requires easy one-step cooking in the oven or microwave. The food industry may be able to expand this market to help meet seniors' nutritional needs through development of products that appeal in quality, taste and freshness and that meet specific nutritional requirements.

Meal services represent another convenience that could be important to seniors. To reach a broad customer base, marketing would need to counter the perception that this type of service is for the "old and sick". Ingredients that are fresh, portion controlled and partially prepared represent an opportunity that may appeal to the healthy, active senior.

The opportunity also exists to market meal replacements and foods with modified textures not only to institutions but also for distribution at retail and home delivery markets. These types of products can be promoted to professional and family caregivers.

Food Packaging and Labeling

Developing appropriate product format and packaging addresses the special needs of the mature consumer by making food accessible and therefore potentially improving seniors' nutrient intake and ultimately their health status.

Industry can expand current efforts in adapting product packaging to accommodate reduced strength and dexterity. Some trends in packaging that may appeal to the senior population include easy open and reclose, single and double portions, microwave reheating including steam-assisted, stand-up flexible pouches and cook-in barrier bags, flip-top caps in which the product and cap stay together (as opposed to twist tops), and square packages (instead of round) that do not roll.

Use of increased font size and colors with good contrast are especially important for label information. Including instructions on how to open packaging, adjusting package size to contents and including a toll-free number for consumer information are some of the many ways for industry to continue improving upon food and beverage packaging.

Communicating the Health Benefits of Foods

Marketing the health benefits of foods to seniors in clear and meaningful ways will improve consumer knowledge and acceptance of new foods with health benefits. Product labels are the most used source of nutrition information but are in the middle in terms of credibility. Communicating health benefits that are based on scientific substantiation is vital to increasing consumers' trust in the credibility of health claims, thus widening the market to those who have not previously considered purchasing foods for added health benefits. As an additional consideration, simple messages may be better for seniors with declining eyesight.

Nutrient content claims and quantitative declaration of bioactive substances can be used to highlight specific product features. Factual statements identifying the quantity of nutrient in a product are straightforward to use as long as conditions for their use are met.

Nutrient function claims can also be used to highlight product features sought by seniors. CFIA maintains a list of accepted claims that describe the well-established roles of energy or known nutrients that are essential for the maintenance of good health or for normal growth and development.

Manufacturers can make use of health claims approved by regulators for use on food labels of products that meet the conditions of use.

Conclusion

The aging population has been identified as one of the most important challenges facing the world as the twenty-first century progresses. This carries numerous implications for the global food industry, as this increasingly affluent demographic group is more inclined to seek out products that promote health and longevity, and/or address emerging health concerns.

These trends carry numerous implications for the global food industry as this increasingly affluent demographic group becomes more inclined to seek out products that promote health and longevity, as well as helping them to maintain a healthy and active lifestyle past middle age. This trend has already been observed in sectors such as milk, yoghurt drinks, bottled water and ready meals, and seems set to shape other activities to an ever-increasing extent over the coming years.

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India's Second Partition

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Historic City: Ganghwa Island

Ganghwa Island, incorporated into Incheon metropolitan city from Gyeonggi province in 1995, has been recognized and preserved for it’s important role in Korea’s history, from the prehistoric age to modern times.

Ganghwa is an island in the estuary of the Han River, on the west coast of South Korea. Ganghwa Island is separated from Gimpo, on the mainland, by a narrow channel, which is spanned by two bridges. The main channel of the Han River separates the island from Gaeseong in North Korea.

About 65,500 people live on the island. With an area of 302.4 km2 (116.8 sq mi), it constitutes most of Ganghwa County, a division of Incheon Municipality. About half of the island's population resides in Ganghwa-eup, Ganghwa Town, in the northeastern part of the island.

The island's highest point is Mani-san, 469 m (1,539 ft) above sea level. The island measures 28 kilometers (17 mi) long and 22 kilometers (14 mi) wide, and is the 4^th largest island in South Korea.

The major stage of Ganghwa’s history came around the late period of Koryo dynasty. During the national conflict against Mongolian's invasion, the capital was transferred to Ganghwa from Gaeseong for the period of 1232 and 1270.  Ganghwa was deemed a most appropriate refuge to keep themselves safely from the invasion of Mongolian forces. The world famous treasure Palman daejanggyeong, 80,000 sheets of Buddah's scriptures could possibly have been engraved during the invasion.

 The importance of Ganghwa as a refuge shelter had been successively chosen during Chosun dynasty; two incidents Manchurian invasion, Jeongmyo-horan, in 1627 and Byeongja horan 1636 forced King Injo to take refuge in the island, taking advantage of the natural strategic environment to defend themselves from the enemy attack. Thereafter, Ganghwa had accordingly installed many military facilities to meet the pre-requisite of defending capital; castles, military bases, forts, outposts, batteries and beacon fire mounds etc.

In the later period of the Chosun dynasty, a few incidents of the western power's invasion and Japan made the it the most important military base to have the capital fully defended. Historically, it is significant as being the location of separate punitive incursions; by the French in 1866, the United States in 1871, and the Japanese in 1875 when Korea was emerging from isolation.

Many relics and remains of prehistoric age, Old Stone Age and New Stone Age have been found of their various vestiges in Jangjeongni, Sagiri, Dongmagni. Symbolic huge stone relics of Bronze Age, more than 80 dolmens, were discovered in the vicinity of Bugeunni and neighboring area, of which giant tombs revealed the existence of inhabitants there.

Dangun, the founder of Gojoseon, is said to have made an altar on top of Mani-san and offered sacrifices to his ancestors. His three sons built a legendary Samnangseong castle and relics of Bongcheondae, Bonggaji, Bongeunsa temple, Stone Buddah statue relating to the tales of Bong's family apparently signify the Ganghwa a holy land of Korea and the peoples throughout it's history.

About 70% of Ganghwa's citizens are engaged in farming, mainly rice. Fishery and forestry are other occupations practiced.  Hwamunseok is a well-known traditional fancy matting. Since the Goryeo dynasty (10^th -14^th centuries), hwamunseok has been produced and exported to China and Japan. The mats are produced in the home handicraft industry.

The Ganghwa turnip is a specialty of the area. It has been cultivated since the 5^th century. This is recorded in the 17^th -century Dongui Bogam book of oriental medicine.

Check out more information at http:// english.ganghwa.incheon.kr/

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IP Rights and Food Industry

Any Agro-Food company that invests in some form of creative or intellectual output, whether it be in R&D, manufacturing, product formulation, packaging, marketing, media, or sales and distribution needs to be aware of Intellectual Property Rights.

Intellectual property pertains to any original creation of the human intellect such as artistic, literary, technical, or scientific creation. Intellectual property rights (IPR) refer to the legal rights given to the inventor or creator to protect his/her invention or creation for a certain period of time.

It is very well settled that IP play a vital role in the modern economy. It has also been conclusively established that the intellectual labor associated with the innovation should be given due importance so that public good emanates from it. There has been a quantum jump in R&D costs with an associated jump in investments required for putting a new technology in the market place. The stakes of the developers of technology have become very high, and hence, the need to protect the knowledge from unlawful use has become expedient, at least for a period, that would ensure recovery of the R&D and other associated costs and adequate profits for continuous investments in R&D.

IPR is a strong tool, to protect investments, time, money, effort invested by the inventor/creator of an IP, since it grants the inventor/creator an exclusive right for a certain period of time for use of his invention/creation. Thus IPR, in this way aids the economic development of a country by promoting healthy competition and encouraging industrial development and economic growth.

As noted by the World Trade Organization (WTO), intellectual property rights are customarily divided into two main areas:

1. Copyright and rights related to copyright

The rights of authors of literary and artistic works (such as books and other writings, musical compositions, paintings, sculpture, computer programs and films) are protected by copyright, for a minimum period of 50 years after the death of the author.

Also protected through copyright and related (sometimes referred to as “neighboring”) rights are the rights of performers (e.g. actors, singers and musicians), producers of phonograms (sound recordings) and broadcasting organizations. The main social purpose of protection of copyright and related rights is to encourage and reward creative work.

2. Industrial property

Industrial property can usefully be divided into two main areas:

One area can be characterized as the protection of distinctive signs, in particular trademarks and geographical indications.

The protection of such distinctive signs aims to stimulate and ensure fair competition and to protect consumers, by enabling them to make informed choices between various goods and services. The protection may last indefinitely, provided the sign in question continues to be distinctive.

Other types of industrial property are protected primarily to stimulate innovation, design and the creation of technology. In this category fall inventions (protected by patents), industrial designs and trade secrets.

The social purpose is to provide protection for the results of investment in the development of new technology, thus giving the incentive and means to finance research and development activities.

A functioning intellectual property regime should also facilitate the transfer of technology in the form of foreign direct investment, joint ventures and licensing.

Each form of IPRs has different requirements and grants different rights. Before the whole range of possibilities offered by modern technologies in the agricultural sector was available, inventions based on living organisms were considered natural phenomena, i.e. discoveries, and were thus not patentable. However, developments in modern biotechnology require substantial levels of investment in research and development, and its processes and products can be easily copied. The IPRs system provides a way of ensuring the financial revenues required to make the technology profitable.

In what follows we take a look at the various IP rights that are available to agro-food companies.

Patents

In a legal terminology a patent is an exclusive right granted for an invention, which can be a product or a process that provides, in general, a new way of doing something, or offers a new technical solution to a problem.  A patent provides protection for the invention to the owner of the patent. The owner can be an individual, or a group of people or organization. In order to be patentable, the invention must fulfill certain conditions as specified in the Patent Act.

Patent protection means that the invention cannot be commercially made, used, distributed or sold without the patent owner's consent. These patent rights are usually enforced in a court, which, in most systems, holds the authority to stop patent infringement.

A patent owner has the right to decide who may – or may not – use the patented invention for the period in which the invention is protected. Under TRIPS agreement of WTO, the protection is granted for a limited period, generally 20 years. The patent owner may give permission to, or license other parties to use the invention on mutually agreed terms. The owner may also sell the right to the invention to someone else, who will then become the new owner of the patent. Conversely, a court can also declare a patent invalid upon a successful challenge by a third party.

Once a patent expires, the protection ends, and an invention enters the public domain. The owner then no longer holds exclusive rights to the invention. It becomes available to commercial exploitation by others.

All patent owners are under obligation to publicly disclose information on their invention in order to enrich the total body of technical knowledge in the world. Such an ever-increasing body of public knowledge promotes further creativity and innovation. In this way, patents provide not only protection for the owner but valuable information and inspiration for future generations of researchers and inventors.

The agro-food industry is currently experiencing rapid technical advances, which are set to continue with the growing interest in, for example, functional foods; and, in view of the increasing crossover that exists with pharmaceutical chemistry and biotechnology, patents are now highly relevant. A patent may provide protection for a novel microorganism, plant or animal that has been genetically modified to produce a particular food ingredient or additive.

It may also protect a new synthetic process, a molecule produced by that process, or the use of that molecule to produce a particular effect, for example, a flavor, aroma, texture or stability. It is also possible to patent a new and improved composition, or a method or apparatus for making or testing a composition. With shelf life, nutrition and health becoming increasingly important to today’s consumer, machines, techniques and processes for testing or monitoring food quality may all provide patentable subject matter.

Robots or other machines used for performing tasks, such as packaging of food products, and different types of packaging are also candidates for patent protection.

A patent is commonly described as a “monopoly right”, meaning that it gives its owner the right to prevent everyone, other than people authorized by the owner, to use, produce, sell, import or keep anything that falls under the protection of the patent.

A patent is an item of personal property and, like any other property; it can be bought, sold or licensed. Patents have a lifespan of 20 years from the filing date of the application (subject to the payment of annual fees), and have a territorial effect.

To simplify the patenting in many countries WIPO administers Patent Cooperation Treaty. The WIPO-administered Patent Cooperation Treaty (PCT) provides for the filing of a single international patent application, which has the same effect as national applications filed in the designated countries. An applicant seeking protection may file one application and request protection in as many signatory states as needed.

Any resident or national of a Contracting State of the PCT may file an international application under the PCT. A single international patent application has the same effect as national applications filed in each designated Contracting State of the PCT. However, under the PCT system, in order to obtain patent protection in the designated States, a patent shall be granted by each designated State to the claimed invention contained in the international application.

Procedural and substantive requirements for the grant of patents as well as the amount of fees required are different from one country/region to the other. It is therefore recommended to consult any practicing techno-legal professional who is specialized in intellectual property or the intellectual property offices of those countries in which one is are interested to get protection.

Searchable Internet patent databases have significantly facilitated the access to patent information. However, given the complexity of patent documents and the technical and legal skills required, it is advisable to contact a professional patent attorney. Please note Patent is a techno-legal exercise and not just legal drafting.

Trademarks

A trademark is basically a sign that is used to distinguish the goods or services offered by one undertaking from those offered by another. A trademark is a word, a logo, a number, a letter, a slogan, a sound, a color, or sometimes even a smell, which identifies the source of goods and/or services with which the trademark is used.

Its purpose is to protect the name of the product rather than the invention or idea behind the product. Trademarks can be owned by individuals or companies and should be registered with a governmental agency, which is usually referred to as the Trademarks Office.

Generally speaking, trademarks should be distinctive and should neither be generic nor merely descriptive of the goods or services they represent. For example, the word "vegetable" cannot be registered as a trademark of a supermarket, since it is certainly descriptive of items, which a supermarket sells. In addition, it cannot be registered as a trademark for carrots, since it is a generic term for carrots. On the other hand, the word "vegetable" might well serve as a trademark for bicycles since it has little or nothing to do with bicycles.

 Trademarks should preferably not be geographical or primarily a surname. Thus, "Paris" cannot serve as a trademark for perfume. In many countries, trademarks, which comprise mere letters and/or numbers or are surnames, are considered to be indistinct.

In some instances, trademark registration can still be obtained for trademarks that are merely (i) descriptive, (ii) a surname, (iii) geographic or (iv) indistinct.

Trademarks, also known as brand names, are part of everyday life. Trademarks usually ensure a consistent level of quality - be it good or bad. A mark helps you to use your experience either to return to a desirable product or service or to avoid an undesirable one.

The symbol  should be used to represent a registered trademark, whereas the symbol “TM” should be used where the trademark is not registered.

Trademarks can be important marketing tools for your business and, unlike patents; a trademark can last forever. They also have territorial rights. As with patents, international treaties and laws are in place to make it easier for a trademark owner to register a trademark in several countries simultaneously. By filing a trademark application via the Madrid System, an international trademark can be obtained in those member states.

A trademark is registered only in connection with specific categories of goods and services. This has the interesting consequence that it can enable different companies to use very similar or identical trade names or marks, provided that the respective goods or services of each company are sufficiently different to avoid confusion. But, a valid trademark gives its owner the legal right to prevent others from using a similar mark in connection with the same or similar goods. In other words, it allows the trademark owner to prevent competitors from using marks that imitate or could be confused with an existing trademark.

Geographical Indications

The term “geographical indication” has been chosen by WIPO to describe the subject matter of a new treaty for the international protection of names and symbols, which indicate a certain geographical origin of a given product.

A geographical indication tells consumers that a product is produced in a certain place and has certain characteristics that are due to that place of production. All producers who make their products in the place designated by a geographical indication and whose products share typical qualities may use it.

It embraces all existing means of protection of such names and symbols, regardless of whether they indicate the qualities of a given product due to its geographical origin (such as appellations of origin), or they merely indicate the place of origin of a product.

This definition also covers symbols, because geographical indications are not only constituted by names, such as the name of a town, a region or a country, but may also consist of symbols. Such symbols may be capable of indicating the origin of goods without literally naming its place of origin.

The commercial significance of this relatively new term can be assessed by the fact that Geographical Indications are integral part of national, regional and international trade negotiations.

When considering geographical indications as a special kind of distinctive sign used in commerce and thus as a particular category of intellectual property, it is important to distinguish them from trademarks: a geographical indication identifies a geographical area in which one or several enterprises are located which produce the kind of product for which the geographical indication is used. Thus, there is no “owner” of a geographical indication in the sense that one person or enterprise can exclude other persons or enterprises from the use of a geographical indication, but each and every enterprise which is located in the area to which the geographical indication refers to has the right to use the said indication for the products originating in the said area, but possibly subject to compliance with certain quality requirements as prescribed.

It might well be that a geographical name is regarded in one country as a geographical indication and is protected accordingly, whereas it is considered to be a generic or semi-generic term in another country. Notorious examples for such diverging treatment of geographical names are the French names “Champagne” and “Chablis” which, in France, are only allowed to be used for products originating from a certain geographical area and produced according to certain quality standards, whereas, in the United States of America for example, they are regarded as being semi-generic names, and therefore may be also used for wines not originating from the particular area of production in France. Geographical indications are protected in accordance with national laws and under a wide range of concepts, such as laws against unfair competition, consumer protection laws, laws for the protection of certification marks or special laws for the protection of geographical indications or appellations of origin.

A number of treaties administered by the WIPO provide for the protection of geographical indications, most notably being the Paris Convention for the Protection of Industrial Property of 1883, and the Lisbon Agreement for the Protection of Appellations of Origin and Their International Registration. In addition, Articles 22 to 24 of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) deal with the international protection of geographical indications within the framework of the WTO.

Trade Secrets

Trade secrets encompass manufacturing, industrial secrets and/or commercial secrets. The unauthorized use of such information by persons other than the holder is regarded as an unfair practice and a violation of the trade secret. Depending on the legal system, the protection of trade secrets forms part of the general concept of protection against unfair competition or is based on specific provisions or case law on the protection of confidential information.

The subject matter of trade secrets is usually defined in general and broad terms and includes recipes, formulations, sales methods, distribution methods, consumer profiles, advertising strategies, lists of suppliers and clients, and manufacturing processes. While a final determination of what information constitutes a trade secret will depend on the circumstances of each individual case, clearly unfair practices in respect of secret information include industrial or commercial espionage, breach of contract and breach of confidence.

Contrary to patents, trade secrets are protected without registration. For these reasons, the protection of trade secrets may appear to be particularly attractive for food industry. There are, however, some conditions for the information to be considered a trade secret. WTO agreement on TRIPS also recognizes the concept of trade secret. Compliance with such conditions may turn out to be more difficult and costly than it would appear at first glance. While these conditions vary from country to country, some general standards exist which are referred to in Art. 39 of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement):

The information must be secret (i.e. it is not generally known among, or readily accessible to, circles that normally deal with the kind of information in question).

It must have commercial value because it is a secret.

It must have been subject to reasonable steps by the rightful holder of the information to keep it secret (e.g., through confidentiality agreements).

Trade secrets are widely used by food industry including multinationals. In fact, many food companies rely almost exclusively on trade secrets for the protection of their IP (although in many cases they may not even be aware that trade secrets are legally protected). It is important, therefore, to make sure that food enterprises take all necessary measures to protect their trade secrets effectively.

Trade secret protection does not require compliance with formalities such as disclosure of the information to a Government authority.

There are, however, some concrete disadvantages of protecting confidential business information as a trade secret, especially when the information meets the criteria for patentability:

If the secret is embodied in an innovative product, others may be able to inspect it, dissect and analyze it and discover the secret and be thereafter entitled to use it. Trade secret protection of an invention in fact does not provide the exclusive right to exclude third parties from making commercial use of it. Only patents and utility models can provide this type of protection.

The level of protection granted to trade secrets varies significantly from country to country, but is generally considered weak, particularly when compared with the protection granted by a patent.

Registered Designs

Registered designs protect the physical appearance of an article (or part of an article), such as its shape, configuration, pattern or ornamentation, including features of lines, contours, colors, texture or material. To register, a design must be “new”, which means it must not be the same as any known design; and have “individual character”, which essentially means that it gives a different overall impression to any previously known design.

It is possible to register a design in connection with almost any “article”, whether it is mass-produced in industry, or a unique handicraft object. In the agro-food industry, a registered design may be used to cover a new type of packaging or the features of an electrical apparatus.

Since a registered design can cover the whole or part of an object, a complicated item may be protected by many different designs. Interestingly, a registered design may even protect the appearance of a food item, for example, the shape of a teabag.

Registered designs provide similar rights to those of patents, in the sense that they can be enforced to stop unauthorized persons from using, making, selling or importing a product having an infringing design, for a maximum term of 25 years. As with other forms of IP rights, it is possible to obtain registered design rights internationally.

Copyright

Copyright relates to the expression of an idea, rather than to the idea itself. Thus, it applies to original literary, artistic or graphical works, including software programs. A copyrighted work cannot be copied, without the consent of the owner, for the term of the copyright, which, in most cases, is the life of the author (or creator) plus 70 years. The best way to indicate that a work is protected under copyright law is to display the symbol along with the name of the copyright owner and the year of the work.

Copyright is particularly relevant to the design, imagery and labeling of packaging, and also applies to two-dimensional design drawings, such as plans, for example, for new packaging or machinery.

Conclusion

In the global marketplace, agro-food companies need to look to protect their IP abroad, as well as in their country of origin. Most IP systems work internationally and so it is generally straightforward to secure protection in key foreign markets. IP is becoming rapidly more important in agro-food industry and you ignore it at your peril.

It is generally believed that in the field of agriculture, intellectual property regime will spur activity among the scientists and farmers to facilitate new knowledge that will lead to innovations. Such innovations will save countries from relying on “climate fed” agriculture and pave way to intelligently driven agricultural practices. Releasing agro-based population will expand other areas of the economy such as the tourism industry, the retail industry and other technologically oriented industries. This can also make countries to effectively join the value added biotech industry and save their populations from malnutrition and hunger. Moreover it will also attract more investment and exchange of goods from other countries.

Ago-food companies can benefit from the wealth of technological and commercial information available in patent and trademark databases to learn about recent technological breakthroughs, identify future partners, and find out about the innovative activities of competitors.

Finally, managing IP effectively and using it to devise business strategies is an increasingly critical task for entrepreneurs worldwide.

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Jeonju: Rich Culture

Jeonju is a capital city of North Jeolla Province. It is an important tourist center famous for Korean food, historic buildings, sports activities and innovative festivals.
Located in the fertile Honam plain, famous for strawberries and exceptional produce, Jeonju has been an important regional center in the province for centuries. Once, the city was the capital of Hubaekje Kingdom, which was founded by Gyeon Hwon. The city was regarded as the spiritual capital of the Joseon Dynasty because the Yi royal family originated there.
Jeonju was given metropolitan status in 1935, and the city was founded in 1949. In May 2012, Jeonju was chosen as a Creative Cities for Gastronomy as part of UNESCO's Creative Cities Network. This honor recognize the city's traditional home cooking handed down through generations over thousands of years, its active public and private food research, a system of nurturing talented chefs, and its hosting of distinctive local food festivals.
Korea’s most famous international dish Bibimbap, originated in Jeonju. There are many hypotheses regarding the origins of the bibimbap; from the royal table, a ritual food, the Donghak revolution, a farming season food or royal flight during war time; but the most reliable of these is the royal table origination.
It was first served at the royal table but was then passed down and spread amongst the lower classes. According to records, people started to eat bibimbap in Jeonju two hundred years ago. Jeonju bibimbap owes its popularity to perfectly steamed rice topped with freshly-cut vegetables (10 different ingredients in Jeonju) combined with the excellent cooking skills of the local women.
Also, Kongnamul Kukbap (bean sprout soup) is a well-known remedy for hang-overs while the Jeonju Table d’hote is the true and genuine highlight of Jeolla-do cuisine.
However, Jeonju is a must-visit destination, not just for the tasty food, but also the many treasures including a Traditional Korean village. It is recommended that tourists visiting Jeonju, begin at this unique village. The village area includes a traditional hot spring and is surrounded by many popular tourist spots. This is a must-see for foreign tourists.
Other cultural gems include Pungnammun Gate, Jeonju Confucian School, Jeonju Traditional Life Experience Park, Jeonju Traditional Craftworks Exhibition Hall, Jeonju Treasures Center, Gangam Calligraphy Museum, Jeonju Traditional Culture Center, and Jeondong Cathedral, well known in Korean Catholic history. In addition, the Jeonju Traditional Culture Center gives visitors the unique experience of life in a traditional Korean house, known as 'Hanok' in Korean. The Jeonju Hanok Living Experience Center also gives visitors traditional style accommodations in a comfortable setting. This is a great experience for foreigners.
Aside from the Hanok Living Experience Center, there are many other great places to visit, such as the Pan Asia Paper Museum, Jeonju World Cup Stadium, and Deokjin Park. Deokjin Park delights visitors in July and August with Lotus flower plants reaching heights of several feet high. If you have additional time, try visiting the nearby cities of Namwon, Muju, Jinan, and Jeongeup. During the autumn months, the Jeongeup mountain area is beautiful with its incredible fall foliage.
The spirit of Jeonju can be found in its lively festivals. Some of these festivals include the Jeonju International Film Festival, Jeonju Daesaseupnori, Jeonju Sori Music Festival, World Calligraphy Biennale of Chonbuk, Jeon Pungnam Festival and Jeonju Paper Culture Festival which highlights some of Jeonju's most celebrated items including traditionally made Korean paper, fans and igang wine.
Jeonju is a major transportation hub, so getting there doesn’t present much of a problem. The quickest way is to take the KTX from Seoul’s Yongsan Station to Iksan, and transfer to another train to Jeonju. The trip takes about 2 hours, 30 minutes in total. There are cheaper trains that go directly to Jeonju from Yongsan, but they’re much slower and they tend to fill up on the weekends.
Check out more information at http://www.jeonju.go.kr/

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Tackling Food Waste

Faced with the challenges of demographic developments, climate change and the need to use resources efficiently, combating food losses and food waste will go a long way in tackling food security.
Global agricultural production is expected to grow 1.5% a year on average over the coming decade, compared with annual growth of 2.1% between 2003 and 2012, according to a new report published by the OECD and FAO.
Limited expansion of agricultural land, rising production costs, growing resource constraints and increasing environmental pressures are the main factors behind the trend. But the report argues that farm commodity supply should keep pace with global demand.
The OECD-FAO Agricultural Outlook 2013-2022 expects prices to remain above historical averages over the medium term for both crop and livestock products due to a combination of slower production growth and stronger demand, including for biofuels.
The report says agriculture has been turned into an increasingly market-driven sector, as opposed to policy-driven as it was in the past, thus offering developing countries important investment opportunities and economic benefits, given their growing food demand, potential for production expansion and comparative advantages in many global markets.
However, production shortfalls, price volatility and trade disruption remain a threat to global food security. The OECD/FAO Outlook warns: “As long as food stocks in major producing and consuming countries remain low, the risk of price volatility is amplified. A wide-spread drought such as the one experienced in 2012, on top of low food stocks, could raise world prices by 15-40 percent.”
China, with one-fifth of the world’s population, high income growth and a rapidly expanding agri-food sector, will have a major influence on world markets, and is the special focus of the report. China is projected to remain self-sufficient in the main food crops, although output is anticipated to slow in the next decade due to land, water and rural labor constraints.
Driven by growing populations, higher incomes, urbanization and changing diets, consumption of the main agricultural commodities will increase most rapidly in Eastern Europe and Central Asia, followed by Latin America and other Asian economies.
The share of global production from developing countries will continue to increase as investment in their agricultural sectors narrows the productivity gap with advanced economies. Developing countries, for example, are expected to account for 80 percent of the growth in global meat production and capture much of the trade growth over the next 10 years. They will account for the majority of world exports of coarse grains, rice, oilseeds, vegetable oil, sugar, beef, poultry and fish by 2022. To capture a share of these economic benefits, governments will need to invest in their agricultural sectors to encourage innovation, increase productivity and improve integration in global value chains, FAO and OECD stressed.
Agricultural policies need to address the inherent volatility of commodity markets with improved tools for risk management while ensuring the sustainable use of land and water resources and reducing food loss and waste.
Food Waste Estimates
Food losses and food waste occur in every part of the world. However, according to the FAO, in developing countries over 40% of these losses take place in the post-harvest and processing stages, whereas in industrialized countries they occur chiefly in the distribution and consumption stages.
In developing and low-income countries, the bulk of losses occur in the production and post harvest stage owing to financial resources insufficient to improve existing infrastructure.
In industrialized countries, however, the problem is more behavioral in nature. In recent decades in the EU, rising agricultural productivity has made it possible to guarantee a reasonably priced food supply for the public. This development, coupled with a rise in disposable income, has had the effect of slashing the proportion of people's budget that is spent on food. This trend can partly explain the increase in consumer waste. Sociological reasons such as changes in family structure or lifestyle are also contributing factors in food waste.
According to estimates by United Nations Environment Programme (UNEP), the impact of food waste is not just financial. Environmentally, food waste leads to wasteful use of chemicals such as fertilizers and pesticides; more fuel used for transportation; and more rotting food, creating more methane – one of the most harmful greenhouse gases that contributes to climate change. Methane is 23 times more potent than CO2 as a greenhouse gas. The vast amount of food going to landfills makes a significant contribution to global warming.
Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tons — gets lost or wasted.
Every year, consumers in rich countries waste almost as much food (222 million tons) as the entire net food production of sub-Saharan Africa (230 million tons).
The amount of food lost or wasted every year is equivalent to more than half of the world's annual cereals crop (2.3 billion tons in 2009/2010).
Food loss and waste also amount to a major squandering of resources, including water, land, energy, labor and capital and needlessly produce greenhouse gas emissions, contributing to global warming and climate change.
In developing countries food waste and losses occur mainly at early stages of the food value chain and can be traced back to financial, managerial and technical constraints in harvesting techniques as well as storage –and cooling facilities. Thus, a strengthening of the supply chain through the support farmers and investments in infrastructure, transportation, as well as in an expansion of the food –and packaging industry could help to reduce the amount of food loss and waste.
In medium- and high-income countries food is wasted and lost mainly at later stages in the supply chain. Differing from the situation in developing countries, the behavior of consumers plays a huge part in industrialized countries. Moreover, the study identified a lacking coordination between actors in the supply chain as a contributing factor. Farmer-buyer agreements can be helpful to increase the level of coordination. Additionally, raising awareness among industries, retailers and consumers as well as finding beneficial use for save food that is presently thrown away are useful measures to decrease the amount of losses and waste.
In the United States 30% of all food, worth $48.3 billion, is thrown away each year. It is estimated that about half of the water used to produce this food also goes to waste, since agriculture is the largest human use of water.
United Kingdom households waste an estimated 6.7 million tons of food every year, around one third of the 21.7 million tons purchased. This means that approximately 32% of all food purchased per year is not eaten. Most of this (5.9 million tons or 88%) is currently collected by local authorities. Most of the food waste (4.1 million tons or 61%) is avoidable and could have been eaten had it been better managed.
In the USA, organic waste is the second highest component of landfills, which are the largest source of methane emissions.
Up to 50% of food gets wasted in EU households, supermarkets, restaurants and along the food supply chain each year, while 79 million EU citizens live beneath the poverty line and 16 million depend on food aid from charitable institutions.
Currently food wastage amounts in the EU to 89 million tons per annum (i.e. 179 kg per capita) and the projection for 2020 – if no action is taken – is 126 million tons (i.e. a 40% increase).
Asia-Pacific Campaign
While hunger is the world’s number one health risk, about one third of food for human consumption is lost or wasted globally each year. In addition, when food is wasted, all of the resources that were put into its production are lost. Not only are these increasingly scarce resources, such as water and fuel, lost, but greenhouse gas emissions are also associated with the disposal of food.
Therefore, food wastage represents a missed opportunity to feed the growing world population, a major waste of resources and a needless source of greenhouse gas emissions that impacts climate change. It also has negative economic consequences for everyone along the food chain when food goes to waste.
Denouncing the huge amount of food that goes to waste, FAO Assistant Director-General and Regional Representative for Asia and the Pacific, Hiroyuki Konuma, recently announced a new initiative aimed at stopping post-harvest food losses and market-to-consumer food waste.
"The Save Food Asia-Pacific Campaign seeks to raise awareness about the high levels of food losses - particularly post-harvest losses - and the growing problem of food waste in the region," Konuma said.
"FAO estimates that if the food wasted or lost globally could be reduced by just one quarter, this would be sufficient to feed the 870 million people suffering from chronic hunger in the world," said Konuma.
The announcement came as Konuma opened the two-day High-Level Multi-Stakeholder Consultation on Food Losses and Food Waste in Asia and the Pacific Region in collaboration with the Asian Institute of Technology and other partners.
More than 130 participants from 20 countries attended the Consultation, including four Agriculture Ministers. The Consultation will study ways to reduce food loss and waste and is expected to issue a communiqué outlining actions that can save food from farm to table.
According to Konuma, "The world produces more or less sufficient food to meet the demand of its current population of 7 billion. However, 12.5 percent of the global population, or 868 million people, equivalent to one in eight people, go hungry every day. In 2012, the Asia-Pacific region was home to 536 million hungry people, or 62 percent of the world's undernourished."
The Asia-Pacific region benefitted from rapid economic growth in the first decade of the 21st century. But, successful economic growth did not alleviate hunger and poverty, because the benefits of economic growth were unevenly distributed, resulting in a widening income gap in many countries in the region.
According to statistics from the United Nations Economic and Social Commission for Asia and the Pacific, an estimated 653 million people across the region, lived below the national poverty line in 2010.
There is no doubt that win the context of Asia and the Pacific Region, more effort is needed to raise global awareness of the critical issue of food losses and particularly post-harvest losses as well as food waste, which is a is increasing nowadays.
American Initiative
In June, the U.S. Department of Agriculture (USDA), in collaboration with the U.S. Environmental Protection Agency (EPA) launched the U.S. Food Waste Challenge, calling on others across the food chain—including producer groups, processors, manufacturers, retailers, communities, and other government agencies − to join the effort to reduce, recover, and recycle food waste.
Secretary Tom Vilsack and EPA Acting Administrator Bob Perciasepe were joined at the event by representatives from private-sector partners and supporters including Rio Farms, Unilever, General Mills, the Food Waste Reduction Alliance, Feeding America, and Rock and Wrap It Up!.
Food waste in the United States is estimated at roughly between 30 to 40 percent of the food supply. In 2010, an estimated 133 billion pounds of food from U.S. retail food stores, restaurants, and homes never made it into people's stomachs. The amount of uneaten food in homes and restaurants was valued at almost $390 per U.S. consumer in 2008, more than an average month's worth of food expenditures.
"The United States enjoys the most productive and abundant food supply on earth, but too much of this food goes to waste," said Secretary Vilsack. "Not only could this food be going to folks who need it – we also have an opportunity to reduce the amount of food that ends up in America's landfills. By joining together with EPA and businesses from around the country, we have an opportunity to better educate folks about the problem of food waste and begin to address this problem across the nation."
"Food waste the single largest type of waste entering our landfills -- Americans throw away up to 40 percent of their food. Addressing this issue not only helps with combating hunger and saving money, but also with combating climate change: food in landfills decomposes to create potent greenhouse gases," said EPA Acting Administrator Bob Perciasepe. "I'm proud that EPA is joining with USDA today to announce the U.S. Food Waste Challenge. With the help of partners across the country, we can ensure that our nation's food goes to our families and those in need – not the landfill."
The goal of the U.S. Food Waste Challenge is to lead a fundamental shift in how we think about and manage food and food waste in this country. The Challenge includes a goal to have 400 partner organizations by 2015 and 1,000 by 2020.
As part of its contribution to the U.S. Food Waste Challenge, USDA is initiating a wide range of activities including activities to reduce waste in the school meals program, educate consumers about food waste and food storage, and develop new technologies to reduce food waste. USDA will also work with industry to increase donations from imported produce that does not meet quality standards, streamline procedures for donating wholesome misbranded meat and poultry products, update U.S. food loss estimates at the retail level, and pilot-test a meat-composting program to reduce the amount of meat being sent to landfills from food safety inspection labs.
Through its Food Recovery Challenge, EPA will provide U.S. Food Waste Challenge participants with the opportunity to access data management software and technical assistance ( www.epa.gov/smm/foodrecovery/) to help them quantify and improve their sustainable food management practices.
European Initiative
In July, representatives from across Europe’s food supply chain announced the launch of a joint effort to tackle the major societal problem of food wastage via the publication of their Joint Declaration entitled, ‘Every Crumb Counts’.
Launched at an event in Brussels in the presence of distinguished speakers from the European Parliament, the European Commission, a number of NGOs and industry representatives, co-signatories of the Declaration aim not only to work towards preventing edible food waste but also to promote a life-cycle approach to reducing wastage and to proactively input into European, national and global solutions and initiatives in this area.
With the long-term sustainability of the food chain foremost in mind, and conscious of the global environmental impact of food disposal such as an increase in greenhouse gas emissions, co-signatories commit to contribute to the objective of reducing food wastage throughout the entire food supply chain, in line with the European Commission’s goal of halving edible food waste by 2020, set out in the Europe 2020 Flagship Initiative ‘A resource-efficient Europe’.  Furthermore, the Joint Declaration explores how new markets and better food recovery can contribute to economic growth.
Lending his support to the initiative, Matthias Groote MEP, Chair of the European Parliament’s Environment, Public Health and Food Safety Committee, said: "Food wastage does not only have a big impact on the global food situation, but also significant economic and ecologic consequences. I welcome the launch of the Joint Stakeholder Declaration […] which seeks to raise awareness of food waste and of solutions to tackle this issue, and of the presentation of the new online toolkit for manufacturers.  Policymakers, companies and consumers all have to be part of the solution".
Speaking on the occasion of the launch, representatives of the several co-signatory organizations emphasized the importance of the initiative:
FoodDrinkEurope President, Jesús Serafín Pérez said: “We are encouraged by the degree of support that the Joint Food Wastage Declaration, ‘Every Crumb Counts’ has received so far; it is our hope that this will be rolled out effectively not only among actors along the food supply chain, but also by other groups, thereby contributing significantly to the flagship EU 2020 Goal for a resource-efficient Europe. FoodDrinkEurope is pleased also to announce the launch of its new Food Waste Industry Toolkit , ‘Maximizing food resources: A Toolkit for food manufacturers on avoiding food wastage’, developed to help food manufacturers reduce and prevent food waste by sharing best practice and guidance throughout the industry”.
Virginia Janssens, Managing Director of EUROPEN added: “As part of the food supply chain, EUROPEN (packaging supply chain) members are committed to further contribute to food waste prevention. Packaging is part of the solution as it prevents food spoilage for longer and ensures food quality and safety along the supply chain and at home, also informing consumers on best use and storage of packaged food products. Further investments in packaging innovation and technologies, such as in the areas of active and intelligent packaging, increasing shelf-life and portion sizes, play a key role.”
Isabel Jonet, President of the European Federation of Foodbanks (FEBA) commented: “Recovering edible food before it is destroyed and redistributing it to beneficiary charities which take care of deprived people is the ‘raison d’être’ of our network of 253 food banks in 21 European countries. FEBA thoroughly supports this Joint Declaration on Food Wastage as we are convinced that building stronger cooperation between food banks and FoodDrinkEurope members is a very efficient and proven way to reduce food waste and hunger simultaneously”.
Mark Linehan, Managing Director of the Sustainable Restaurant Association (SRA) said: “The SRA welcomes and supports this Declaration as it addresses one of the most important global issues of our time. Food wastage has an enormous social, environmental and economic impact, so reducing it should be a no-brainer for restaurants, especially as we know from research that it is something diners care about deeply. Many restaurants are already taking significant steps, and we would urge those that are not, to take action now, for the benefit of the planet, food security and their bottom line.”
Rocco Renaldi, Secretary General of FoodServiceEurope commented: “Reducing food waste is a real challenge, especially in the just-in-time environment of the contract catering sector. But it is an environmental, economic and ethical imperative that we play our part. FoodServiceEurope is proud to join food manufacturers and others in what we hope will become a food chain approach to food waste reduction.”
Frédéric Rosseneu, Secretary General of Europatat said: “We recognize the importance of the current societal and political debate regarding food wastage. Whilst potatoes which cannot be sold fresh are generally used for processing or animal feed, our involvement in the Joint Declaration aims to raise further awareness about the issue and to exchange best practices in the supply chain but and towards the consumer."
Philippe Binard, General Delegate of Freshfel Europe noted: “Food wastage is a highly complex issue which requires the involvement of all partners in the supply chain in order to tackle it effectively and not just shift it further up or down in the chain. This has been the key driver for Freshfel’s participation in the Joint Declaration. There’s no silver bullet solution, but we hope the increased awareness and exchange of best practices within the fruit and vegetable category will help to reduce the level of wastage across the chain.”
Ingrid Verschueren, Packaging Division Manager of EuPC said: “Roughly one third of the edible portions of food produced for human consumption are never eaten and that is unacceptable. Plastic packaging can play a significant role in reducing this number and that is why EuPC is welcoming and supporting the ‘Every Crumb Counts’ Declaration”.
Today, companies are beginning to understand the social, environmental, and economic costs of food waste and starting to recognize the benefits of reducing waste or diverting it to better uses. These opportunities can be pursued through innovation, collaboration, and leadership.

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Scattered Fates - a novel on the second partition of India

Interested in Indian fiction? Alternate history?
FREE download of my novel Scattered Fates.
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It is an alternate history novel, which unwraps in the backdrop of violent anti-Hindi agitations that rocked the State of Tamil Nadu (India) 50 years ago, narrated over two time frames – 1965 and 2005. It is the story of a son's search for the truth about his father's disappearance and the political intrigue that led to India's second partition into South & North, intertwined with the history of Korea

Extended Description

SCATTERED FATES is an alternate history novel, which unwraps in the backdrop of violent anti-Hindi agitations that rocked the State of Tamil Nadu and is narrated over two time frames – 1965 and 2005.
It is the story, in lucid conversational style, of Subbaiah, a university professor who gets drawn to the ideology of Dravida Munnetra Kazhagam, a political party that opposed the imposition of Hindi as the sole national language on 60 percent of the country’s population. He is entrusted with the task of rallying students to protest against the government’s decision to remove English as an official Indian language. The violence that follows spreads across South India, and the military is called in to restore order.
He shelters Moon, a young injured foreign exchange student from Corea. While recuperating in his house, Moon gets acquainted with the culture and traditions of his host, including the intricacies of the caste system, thanks to his inquisitive nature and friendly banter with Subbaiah’s neighbor and best friend Ganapathy, a Brahmin, who is initially against this movement led by the backward castes, but slowly changes his mind.
Moon is put on the first flight home as the civil war spirals out of control.
Starting as a minor party functionary, Subbaiah ends up playing a crucial role in the freedom movement that ultimately leads to the second partition of India into Dravida (South India) and Hindustan (North India). He is even tipped to be the first Finance Minister of his newly independent country, but loses out to his political rival.
A decade after independence, Subbaiah suddenly disappears without a trace. While everyone assumes that Hindustan spies abducted him, there are also doubts that he may have willingly defected to enemy territory.
Thirty years later, Subbaiah’s son Naga, a journalist in Dravida, Asia’s most prosperous capitalist economy, plays host to Maya, a beautiful online friend from Corea who comes visiting for her research. She has strong sympathies for the socialist ideology and is pursuing her PhD on countries divided by civil wars. While helping her get acquainted with his country’s cultural traditions, they encounter a retired university professor, Ganapathy, who denies knowing Subbaiah, reacting in a suspicious and evasive manner. They are convinced that he is hiding something, suspect his role in Subbaiah’s disappearance, and are determined to unravel the truth.
The duo finally manages to get the truth out. It was not something they were prepared to hear.

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