Wednesday, October 9, 2013

Jeonju: Rich Culture

Jeonju is a capital city of North Jeolla Province. It is an important tourist center famous for Korean food, historic buildings, sports activities and innovative festivals.
Located in the fertile Honam plain, famous for strawberries and exceptional produce, Jeonju has been an important regional center in the province for centuries. Once, the city was the capital of Hubaekje Kingdom, which was founded by Gyeon Hwon. The city was regarded as the spiritual capital of the Joseon Dynasty because the Yi royal family originated there.
Jeonju was given metropolitan status in 1935, and the city was founded in 1949. In May 2012, Jeonju was chosen as a Creative Cities for Gastronomy as part of UNESCO's Creative Cities Network. This honor recognize the city's traditional home cooking handed down through generations over thousands of years, its active public and private food research, a system of nurturing talented chefs, and its hosting of distinctive local food festivals.
Korea’s most famous international dish Bibimbap, originated in Jeonju. There are many hypotheses regarding the origins of the bibimbap; from the royal table, a ritual food, the Donghak revolution, a farming season food or royal flight during war time; but the most reliable of these is the royal table origination.
It was first served at the royal table but was then passed down and spread amongst the lower classes. According to records, people started to eat bibimbap in Jeonju two hundred years ago. Jeonju bibimbap owes its popularity to perfectly steamed rice topped with freshly-cut vegetables (10 different ingredients in Jeonju) combined with the excellent cooking skills of the local women.
Also, Kongnamul Kukbap (bean sprout soup) is a well-known remedy for hang-overs while the Jeonju Table d’hote is the true and genuine highlight of Jeolla-do cuisine.
However, Jeonju is a must-visit destination, not just for the tasty food, but also the many treasures including a Traditional Korean village. It is recommended that tourists visiting Jeonju, begin at this unique village. The village area includes a traditional hot spring and is surrounded by many popular tourist spots. This is a must-see for foreign tourists.
Other cultural gems include Pungnammun Gate, Jeonju Confucian School, Jeonju Traditional Life Experience Park, Jeonju Traditional Craftworks Exhibition Hall, Jeonju Treasures Center, Gangam Calligraphy Museum, Jeonju Traditional Culture Center, and Jeondong Cathedral, well known in Korean Catholic history. In addition, the Jeonju Traditional Culture Center gives visitors the unique experience of life in a traditional Korean house, known as 'Hanok' in Korean. The Jeonju Hanok Living Experience Center also gives visitors traditional style accommodations in a comfortable setting. This is a great experience for foreigners.
Aside from the Hanok Living Experience Center, there are many other great places to visit, such as the Pan Asia Paper Museum, Jeonju World Cup Stadium, and Deokjin Park. Deokjin Park delights visitors in July and August with Lotus flower plants reaching heights of several feet high. If you have additional time, try visiting the nearby cities of Namwon, Muju, Jinan, and Jeongeup. During the autumn months, the Jeongeup mountain area is beautiful with its incredible fall foliage.
The spirit of Jeonju can be found in its lively festivals. Some of these festivals include the Jeonju International Film Festival, Jeonju Daesaseupnori, Jeonju Sori Music Festival, World Calligraphy Biennale of Chonbuk, Jeon Pungnam Festival and Jeonju Paper Culture Festival which highlights some of Jeonju's most celebrated items including traditionally made Korean paper, fans and igang wine.
Jeonju is a major transportation hub, so getting there doesn’t present much of a problem. The quickest way is to take the KTX from Seoul’s Yongsan Station to Iksan, and transfer to another train to Jeonju. The trip takes about 2 hours, 30 minutes in total. There are cheaper trains that go directly to Jeonju from Yongsan, but they’re much slower and they tend to fill up on the weekends.
Check out more information at http://www.jeonju.go.kr/

Tackling Food Waste

Faced with the challenges of demographic developments, climate change and the need to use resources efficiently, combating food losses and food waste will go a long way in tackling food security.
Global agricultural production is expected to grow 1.5% a year on average over the coming decade, compared with annual growth of 2.1% between 2003 and 2012, according to a new report published by the OECD and FAO.
Limited expansion of agricultural land, rising production costs, growing resource constraints and increasing environmental pressures are the main factors behind the trend. But the report argues that farm commodity supply should keep pace with global demand.
The OECD-FAO Agricultural Outlook 2013-2022 expects prices to remain above historical averages over the medium term for both crop and livestock products due to a combination of slower production growth and stronger demand, including for biofuels.
The report says agriculture has been turned into an increasingly market-driven sector, as opposed to policy-driven as it was in the past, thus offering developing countries important investment opportunities and economic benefits, given their growing food demand, potential for production expansion and comparative advantages in many global markets.
However, production shortfalls, price volatility and trade disruption remain a threat to global food security. The OECD/FAO Outlook warns: “As long as food stocks in major producing and consuming countries remain low, the risk of price volatility is amplified. A wide-spread drought such as the one experienced in 2012, on top of low food stocks, could raise world prices by 15-40 percent.”
China, with one-fifth of the world’s population, high income growth and a rapidly expanding agri-food sector, will have a major influence on world markets, and is the special focus of the report. China is projected to remain self-sufficient in the main food crops, although output is anticipated to slow in the next decade due to land, water and rural labor constraints.
Driven by growing populations, higher incomes, urbanization and changing diets, consumption of the main agricultural commodities will increase most rapidly in Eastern Europe and Central Asia, followed by Latin America and other Asian economies.
The share of global production from developing countries will continue to increase as investment in their agricultural sectors narrows the productivity gap with advanced economies. Developing countries, for example, are expected to account for 80 percent of the growth in global meat production and capture much of the trade growth over the next 10 years. They will account for the majority of world exports of coarse grains, rice, oilseeds, vegetable oil, sugar, beef, poultry and fish by 2022. To capture a share of these economic benefits, governments will need to invest in their agricultural sectors to encourage innovation, increase productivity and improve integration in global value chains, FAO and OECD stressed.
Agricultural policies need to address the inherent volatility of commodity markets with improved tools for risk management while ensuring the sustainable use of land and water resources and reducing food loss and waste.
Food Waste Estimates
Food losses and food waste occur in every part of the world. However, according to the FAO, in developing countries over 40% of these losses take place in the post-harvest and processing stages, whereas in industrialized countries they occur chiefly in the distribution and consumption stages.
In developing and low-income countries, the bulk of losses occur in the production and post harvest stage owing to financial resources insufficient to improve existing infrastructure.
In industrialized countries, however, the problem is more behavioral in nature. In recent decades in the EU, rising agricultural productivity has made it possible to guarantee a reasonably priced food supply for the public. This development, coupled with a rise in disposable income, has had the effect of slashing the proportion of people's budget that is spent on food. This trend can partly explain the increase in consumer waste. Sociological reasons such as changes in family structure or lifestyle are also contributing factors in food waste.
According to estimates by United Nations Environment Programme (UNEP), the impact of food waste is not just financial. Environmentally, food waste leads to wasteful use of chemicals such as fertilizers and pesticides; more fuel used for transportation; and more rotting food, creating more methane – one of the most harmful greenhouse gases that contributes to climate change. Methane is 23 times more potent than CO2 as a greenhouse gas. The vast amount of food going to landfills makes a significant contribution to global warming.
Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tons — gets lost or wasted.
Every year, consumers in rich countries waste almost as much food (222 million tons) as the entire net food production of sub-Saharan Africa (230 million tons).
The amount of food lost or wasted every year is equivalent to more than half of the world's annual cereals crop (2.3 billion tons in 2009/2010).
Food loss and waste also amount to a major squandering of resources, including water, land, energy, labor and capital and needlessly produce greenhouse gas emissions, contributing to global warming and climate change.
In developing countries food waste and losses occur mainly at early stages of the food value chain and can be traced back to financial, managerial and technical constraints in harvesting techniques as well as storage –and cooling facilities. Thus, a strengthening of the supply chain through the support farmers and investments in infrastructure, transportation, as well as in an expansion of the food –and packaging industry could help to reduce the amount of food loss and waste.
In medium- and high-income countries food is wasted and lost mainly at later stages in the supply chain. Differing from the situation in developing countries, the behavior of consumers plays a huge part in industrialized countries. Moreover, the study identified a lacking coordination between actors in the supply chain as a contributing factor. Farmer-buyer agreements can be helpful to increase the level of coordination. Additionally, raising awareness among industries, retailers and consumers as well as finding beneficial use for save food that is presently thrown away are useful measures to decrease the amount of losses and waste.
In the United States 30% of all food, worth $48.3 billion, is thrown away each year. It is estimated that about half of the water used to produce this food also goes to waste, since agriculture is the largest human use of water.
United Kingdom households waste an estimated 6.7 million tons of food every year, around one third of the 21.7 million tons purchased. This means that approximately 32% of all food purchased per year is not eaten. Most of this (5.9 million tons or 88%) is currently collected by local authorities. Most of the food waste (4.1 million tons or 61%) is avoidable and could have been eaten had it been better managed.
In the USA, organic waste is the second highest component of landfills, which are the largest source of methane emissions.
Up to 50% of food gets wasted in EU households, supermarkets, restaurants and along the food supply chain each year, while 79 million EU citizens live beneath the poverty line and 16 million depend on food aid from charitable institutions.
Currently food wastage amounts in the EU to 89 million tons per annum (i.e. 179 kg per capita) and the projection for 2020 – if no action is taken – is 126 million tons (i.e. a 40% increase).
Asia-Pacific Campaign
While hunger is the world’s number one health risk, about one third of food for human consumption is lost or wasted globally each year. In addition, when food is wasted, all of the resources that were put into its production are lost. Not only are these increasingly scarce resources, such as water and fuel, lost, but greenhouse gas emissions are also associated with the disposal of food.
Therefore, food wastage represents a missed opportunity to feed the growing world population, a major waste of resources and a needless source of greenhouse gas emissions that impacts climate change. It also has negative economic consequences for everyone along the food chain when food goes to waste.
Denouncing the huge amount of food that goes to waste, FAO Assistant Director-General and Regional Representative for Asia and the Pacific, Hiroyuki Konuma, recently announced a new initiative aimed at stopping post-harvest food losses and market-to-consumer food waste.
"The Save Food Asia-Pacific Campaign seeks to raise awareness about the high levels of food losses - particularly post-harvest losses - and the growing problem of food waste in the region," Konuma said.
"FAO estimates that if the food wasted or lost globally could be reduced by just one quarter, this would be sufficient to feed the 870 million people suffering from chronic hunger in the world," said Konuma.
The announcement came as Konuma opened the two-day High-Level Multi-Stakeholder Consultation on Food Losses and Food Waste in Asia and the Pacific Region in collaboration with the Asian Institute of Technology and other partners.
More than 130 participants from 20 countries attended the Consultation, including four Agriculture Ministers. The Consultation will study ways to reduce food loss and waste and is expected to issue a communiqué outlining actions that can save food from farm to table.
According to Konuma, "The world produces more or less sufficient food to meet the demand of its current population of 7 billion. However, 12.5 percent of the global population, or 868 million people, equivalent to one in eight people, go hungry every day. In 2012, the Asia-Pacific region was home to 536 million hungry people, or 62 percent of the world's undernourished."
The Asia-Pacific region benefitted from rapid economic growth in the first decade of the 21st century. But, successful economic growth did not alleviate hunger and poverty, because the benefits of economic growth were unevenly distributed, resulting in a widening income gap in many countries in the region.
According to statistics from the United Nations Economic and Social Commission for Asia and the Pacific, an estimated 653 million people across the region, lived below the national poverty line in 2010.
There is no doubt that win the context of Asia and the Pacific Region, more effort is needed to raise global awareness of the critical issue of food losses and particularly post-harvest losses as well as food waste, which is a is increasing nowadays.
American Initiative
In June, the U.S. Department of Agriculture (USDA), in collaboration with the U.S. Environmental Protection Agency (EPA) launched the U.S. Food Waste Challenge, calling on others across the food chain—including producer groups, processors, manufacturers, retailers, communities, and other government agencies − to join the effort to reduce, recover, and recycle food waste.
Secretary Tom Vilsack and EPA Acting Administrator Bob Perciasepe were joined at the event by representatives from private-sector partners and supporters including Rio Farms, Unilever, General Mills, the Food Waste Reduction Alliance, Feeding America, and Rock and Wrap It Up!.
Food waste in the United States is estimated at roughly between 30 to 40 percent of the food supply. In 2010, an estimated 133 billion pounds of food from U.S. retail food stores, restaurants, and homes never made it into people's stomachs. The amount of uneaten food in homes and restaurants was valued at almost $390 per U.S. consumer in 2008, more than an average month's worth of food expenditures.
"The United States enjoys the most productive and abundant food supply on earth, but too much of this food goes to waste," said Secretary Vilsack. "Not only could this food be going to folks who need it – we also have an opportunity to reduce the amount of food that ends up in America's landfills. By joining together with EPA and businesses from around the country, we have an opportunity to better educate folks about the problem of food waste and begin to address this problem across the nation."
"Food waste the single largest type of waste entering our landfills -- Americans throw away up to 40 percent of their food. Addressing this issue not only helps with combating hunger and saving money, but also with combating climate change: food in landfills decomposes to create potent greenhouse gases," said EPA Acting Administrator Bob Perciasepe. "I'm proud that EPA is joining with USDA today to announce the U.S. Food Waste Challenge. With the help of partners across the country, we can ensure that our nation's food goes to our families and those in need – not the landfill."
The goal of the U.S. Food Waste Challenge is to lead a fundamental shift in how we think about and manage food and food waste in this country. The Challenge includes a goal to have 400 partner organizations by 2015 and 1,000 by 2020.
As part of its contribution to the U.S. Food Waste Challenge, USDA is initiating a wide range of activities including activities to reduce waste in the school meals program, educate consumers about food waste and food storage, and develop new technologies to reduce food waste. USDA will also work with industry to increase donations from imported produce that does not meet quality standards, streamline procedures for donating wholesome misbranded meat and poultry products, update U.S. food loss estimates at the retail level, and pilot-test a meat-composting program to reduce the amount of meat being sent to landfills from food safety inspection labs.
Through its Food Recovery Challenge, EPA will provide U.S. Food Waste Challenge participants with the opportunity to access data management software and technical assistance ( www.epa.gov/smm/foodrecovery/) to help them quantify and improve their sustainable food management practices.
European Initiative
In July, representatives from across Europe’s food supply chain announced the launch of a joint effort to tackle the major societal problem of food wastage via the publication of their Joint Declaration entitled, ‘Every Crumb Counts’.
Launched at an event in Brussels in the presence of distinguished speakers from the European Parliament, the European Commission, a number of NGOs and industry representatives, co-signatories of the Declaration aim not only to work towards preventing edible food waste but also to promote a life-cycle approach to reducing wastage and to proactively input into European, national and global solutions and initiatives in this area.
With the long-term sustainability of the food chain foremost in mind, and conscious of the global environmental impact of food disposal such as an increase in greenhouse gas emissions, co-signatories commit to contribute to the objective of reducing food wastage throughout the entire food supply chain, in line with the European Commission’s goal of halving edible food waste by 2020, set out in the Europe 2020 Flagship Initiative ‘A resource-efficient Europe’.  Furthermore, the Joint Declaration explores how new markets and better food recovery can contribute to economic growth.
Lending his support to the initiative, Matthias Groote MEP, Chair of the European Parliament’s Environment, Public Health and Food Safety Committee, said: "Food wastage does not only have a big impact on the global food situation, but also significant economic and ecologic consequences. I welcome the launch of the Joint Stakeholder Declaration […] which seeks to raise awareness of food waste and of solutions to tackle this issue, and of the presentation of the new online toolkit for manufacturers.  Policymakers, companies and consumers all have to be part of the solution".
Speaking on the occasion of the launch, representatives of the several co-signatory organizations emphasized the importance of the initiative:
FoodDrinkEurope President, Jesús Serafín Pérez said: “We are encouraged by the degree of support that the Joint Food Wastage Declaration, ‘Every Crumb Counts’ has received so far; it is our hope that this will be rolled out effectively not only among actors along the food supply chain, but also by other groups, thereby contributing significantly to the flagship EU 2020 Goal for a resource-efficient Europe. FoodDrinkEurope is pleased also to announce the launch of its new Food Waste Industry Toolkit , ‘Maximizing food resources: A Toolkit for food manufacturers on avoiding food wastage’, developed to help food manufacturers reduce and prevent food waste by sharing best practice and guidance throughout the industry”.
Virginia Janssens, Managing Director of EUROPEN added: “As part of the food supply chain, EUROPEN (packaging supply chain) members are committed to further contribute to food waste prevention. Packaging is part of the solution as it prevents food spoilage for longer and ensures food quality and safety along the supply chain and at home, also informing consumers on best use and storage of packaged food products. Further investments in packaging innovation and technologies, such as in the areas of active and intelligent packaging, increasing shelf-life and portion sizes, play a key role.”
Isabel Jonet, President of the European Federation of Foodbanks (FEBA) commented: “Recovering edible food before it is destroyed and redistributing it to beneficiary charities which take care of deprived people is the ‘raison d’être’ of our network of 253 food banks in 21 European countries. FEBA thoroughly supports this Joint Declaration on Food Wastage as we are convinced that building stronger cooperation between food banks and FoodDrinkEurope members is a very efficient and proven way to reduce food waste and hunger simultaneously”.
Mark Linehan, Managing Director of the Sustainable Restaurant Association (SRA) said: “The SRA welcomes and supports this Declaration as it addresses one of the most important global issues of our time. Food wastage has an enormous social, environmental and economic impact, so reducing it should be a no-brainer for restaurants, especially as we know from research that it is something diners care about deeply. Many restaurants are already taking significant steps, and we would urge those that are not, to take action now, for the benefit of the planet, food security and their bottom line.”
Rocco Renaldi, Secretary General of FoodServiceEurope commented: “Reducing food waste is a real challenge, especially in the just-in-time environment of the contract catering sector. But it is an environmental, economic and ethical imperative that we play our part. FoodServiceEurope is proud to join food manufacturers and others in what we hope will become a food chain approach to food waste reduction.”
Frédéric Rosseneu, Secretary General of Europatat said: “We recognize the importance of the current societal and political debate regarding food wastage. Whilst potatoes which cannot be sold fresh are generally used for processing or animal feed, our involvement in the Joint Declaration aims to raise further awareness about the issue and to exchange best practices in the supply chain but and towards the consumer."
Philippe Binard, General Delegate of Freshfel Europe noted: “Food wastage is a highly complex issue which requires the involvement of all partners in the supply chain in order to tackle it effectively and not just shift it further up or down in the chain. This has been the key driver for Freshfel’s participation in the Joint Declaration. There’s no silver bullet solution, but we hope the increased awareness and exchange of best practices within the fruit and vegetable category will help to reduce the level of wastage across the chain.”
Ingrid Verschueren, Packaging Division Manager of EuPC said: “Roughly one third of the edible portions of food produced for human consumption are never eaten and that is unacceptable. Plastic packaging can play a significant role in reducing this number and that is why EuPC is welcoming and supporting the ‘Every Crumb Counts’ Declaration”.
Today, companies are beginning to understand the social, environmental, and economic costs of food waste and starting to recognize the benefits of reducing waste or diverting it to better uses. These opportunities can be pursued through innovation, collaboration, and leadership.


Monday, September 30, 2013

Scattered Fates - a novel on the second partition of India

Interested in Indian fiction? Alternate history?
FREE download of my novel Scattered Fates.
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It is an alternate history novel, which unwraps in the backdrop of violent anti-Hindi agitations that rocked the State of Tamil Nadu (India) 50 years ago, narrated over two time frames – 1965 and 2005. It is the story of a son's search for the truth about his father's disappearance and the political intrigue that led to India's second partition into South & North, intertwined with the history of Korea

Extended Description

SCATTERED FATES is an alternate history novel, which unwraps in the backdrop of violent anti-Hindi agitations that rocked the State of Tamil Nadu and is narrated over two time frames – 1965 and 2005.
It is the story, in lucid conversational style, of Subbaiah, a university professor who gets drawn to the ideology of Dravida Munnetra Kazhagam, a political party that opposed the imposition of Hindi as the sole national language on 60 percent of the country’s population. He is entrusted with the task of rallying students to protest against the government’s decision to remove English as an official Indian language. The violence that follows spreads across South India, and the military is called in to restore order.
He shelters Moon, a young injured foreign exchange student from Corea. While recuperating in his house, Moon gets acquainted with the culture and traditions of his host, including the intricacies of the caste system, thanks to his inquisitive nature and friendly banter with Subbaiah’s neighbor and best friend Ganapathy, a Brahmin, who is initially against this movement led by the backward castes, but slowly changes his mind.
Moon is put on the first flight home as the civil war spirals out of control.
Starting as a minor party functionary, Subbaiah ends up playing a crucial role in the freedom movement that ultimately leads to the second partition of India into Dravida (South India) and Hindustan (North India). He is even tipped to be the first Finance Minister of his newly independent country, but loses out to his political rival.
A decade after independence, Subbaiah suddenly disappears without a trace. While everyone assumes that Hindustan spies abducted him, there are also doubts that he may have willingly defected to enemy territory.
Thirty years later, Subbaiah’s son Naga, a journalist in Dravida, Asia’s most prosperous capitalist economy, plays host to Maya, a beautiful online friend from Corea who comes visiting for her research. She has strong sympathies for the socialist ideology and is pursuing her PhD on countries divided by civil wars. While helping her get acquainted with his country’s cultural traditions, they encounter a retired university professor, Ganapathy, who denies knowing Subbaiah, reacting in a suspicious and evasive manner. They are convinced that he is hiding something, suspect his role in Subbaiah’s disappearance, and are determined to unravel the truth.
The duo finally manages to get the truth out. It was not something they were prepared to hear.

Friday, September 20, 2013

Government Curbs Stifle South Korean Lottery Industry Growth

First published in Asia Gambling Brief
Gaming regulators in South Korea, backed by a powerful anti-gambling lobby and the media, have declared that the domestic lottery market is overheating - although even a cursory glance at the figures reveals little evidence of the claim

The headline numbers show that lottery sales, which hit an eight-year high last year, continued the momentum in the first half of 2013, with the official sales target for 2013 set at 3.29 trillion won ($3 billion), a 3.2 percent annual increase.

But the latest statistics released by the Korea Lottery Commission, the regulatory authority under the Ministry of Strategy and Finance, reveal sales in the first half of this year rose by a modest 0.45 percent, or 7.5 billion won from 1.6 trillion won in the previous year.

Far from overheating the market is actually being artificially constrained, according to industry executives. It not only puts a severe strain on the lottery industry, but also helps sustain the growth of illegal gambling.

The effect of the curbs becomes obvious when you contrast the performance of South Korean lottery sales with average performances in Asia Pacific. Estimates released by the World Lottery Association, show that Asia Pacific lotteries witnessed an increase in sales of 11.1 percent for the first half of 2013.

The fastest growing market remains China where total lottery sales rose 16 percent year on year. In comparison, the increase in South Korean lottery sales seems miniscule.

According to Chris Moumouris, principal consultant and vice president of business development at QLot Consulting, the market growth in South Korea is insignificant given its potential. And he should know. Before joining QLot, a Swedish lottery consultancy with offices in Europe and in North America, he worked for many years at Intralot, part of the Nanum Lotto Consortium that has been given the mandate to run the online lottery business in South Korea until 2017.

As board director at Intralot Asia Pacific and Intralot Korea, he was chiefly responsible for bagging the South Korean deal in 2007 and oversaw the project until 2011.

“In Greece, for example, a country with a population of just under 11 million and income levels historically similar to South Korea, the lottery market is almost four times higher. South Korea, although a first-world nation and a global technology leader, is way under developed,” he told AGB.

In the past, it might have been argued that the industry’s growth potential was bound to be limited because of the social stigma attached to lotteries in a Confucian society but that restraint has slowly faded over the years thanks to government promotions and the knowledge that most of the proceeds go towards welfare programs.

According to a recent poll by the Ministry of Finance, nearly six in every 10 South Koreans purchased lottery tickets at least once last year. In the survey of 1,002 people, 55.2 percent said that they had bought lottery tickets.

So, what is holding back the market?

Moumouris maintains that if it is to expand, the legal and regulatory framework needs drastic changes.

“Europe is the world’s most pioneering region as far as lotteries and gambling is concerned and the South Korea legislative and regulatory framework has a lot to learn from that. The lottery operators should be allowed a wide portfolio of games, which they should be able to offer across all channels (retail, internet, mobile).”

The Korea Lottery Commission is responsible for formulating and implementing lottery-related policies, and has exclusive authority to issue, sell, and manage lottery products, but it entrusts private lottery companies with the operations. Nanum Lotto Co. Ltd. conducts the only allowed online lottery (Lotto 6/45) operations, while Korea Union Lottery Co. Ltd. handles printed and Internet lotteries that include one draw game (Pension Lottery 520), three instant games (scratch cards) and seven Internet lottery games (four draw games, three instant games).

The sales data reveals that the market is lop-sided and depends too much on Lotto sales. The share of Lotto in total lottery sales increased from 2 percent in 2002 to 96.2 percent in 2010. In 2011, when a new product (Pension Lottery 520, which offers winners 5 million won of annuities every month for 20 years instead of a lump sum) was introduced, the Lotto share of the market declined to 89 percent, but it has been rising steadily since then. It was 90 percent in 2012 and 92 percent in the first half of this year..

Moumouris believes that people want to try out new lottery products but the lack of options and lack of enthusiasm for other products that offer lesser payouts made them switch back to Lotto.

Lotto continues to offer the highest prize money among all available lotteries but it is just a fraction of that in other developed markets. While jackpots often run into hundreds of millions of dollars in Europe and the US, in South Korea, the most a single jackpot winner can expect is around $10 million.

In 2003, Lotto fever peaked when the prize money hit 40.7 billion won after there was no winner for the seventh, eighth and ninth weeks of the year. Grumbles over the get-rich-quick attitude made the government limit prizes in 2004 and these restrictions have been in place since then.

Unlike other markets, the National Gaming Control Commission (NGCC), a gambling regulator under the Prime Minister’s Office, sets a regulatory limit on sales each year for the gaming industry as part of its efforts “to prevent and curb gambling addiction”.

The Finance Ministry asks the NGCC every year to eliminate the sales ceiling, arguing that the lottery is less addictive than other gambling industries and its share of GDP is half of the OECD average and a third of other Asian countries. To date, the NGCC has consistently refused the request, afraid of annoying the anti-gambling lobby.

This artificial sales cap imposed in the face of growing demand does not augur well for the lottery industry. Experts argue that instead of imposing penalties and curbing the growth of the market, the NGCC should do away with any limits and let the markets decide.

Moumouris, perhaps unsurprisingly, argues that the only solution is for the government to employ an international, independent lottery specialist firm to redefine its legal and regulatory framework for lotteries.

When non-lottery specialists like law firms were involved, the result was often a flawed framework, he said, while technology vendors and operators should also be avoided as a source of advice as they will be biased.