Missed Opportunities for South Korea in India

Even before Narendra Damodardas Modi was officially declared the Prime Minister Designate of India on May 20th, foreign heads of state and governments rushed to personally convey their best wishes to him, looking forward to strengthening relations with India under his leadership.
The notable countries included USA, Japan, Germany, France, China, Russia, UK, Australia, Singapore, Canada, Israel, France, South Africa and Spain among others. From the immediate vicinity of South Asia- leaders from Pakistan, Sri Lanka, Bangladesh, Nepal and Afghanistan sent in their personal messages after the Indian Parliamentary Election results were announced on May 17th. So it was rather surprising that South Korea’s President Park Geun-hye skipped the opportunity to personally convey her wishes- given the huge potential for economic ties between both sides.
The only acknowledgement of the election results came from a low level bureaucrat in the Ministry of Foreign Affairs who read out a short prepared statement: “The government offers its congratulation to the National Democratic Alliance on its landslide victory, which reflects the Indian people’s aspirations for a change and a reform. The government looks forward to working together with the new Indian government to further advance the relations...”
Throughout his election campaign, Modi has emphasized his ‘Look-East Vision,’ on more than one occasion, even singling out South Korea as a shining example of economic development. While admittedly, business-friendly Modi may be more focused on relations with China and Japan, this was the right opportunity for South Korea to send out the right signals before he assumed office on May 26th.
Sadly, President Park was too preoccupied with regional issues and developments in North Korea to even consider giving Modi a call. A personal gesture on her part could have been a step in the right direction, to revive economic relations, which, despite a four-year old Comprehensive Economic Partnership Agreement (de facto FTA) has stagnated.
Moreover, just five months ago, President Park made a State Visit to India, where she talked highly of the complementary economic structures and assets, admitting that only about 40 percent of the trade agreement’s capacity is being utilized.
Trade Relations
It was widely anticipated that the CEPA, which came into effect in January 2010, would lead to more bilateral trade and investments. South Korea has abolished tariff on 93% of Indian imports and India has done the same on 75% of Korean imports. Besides, the agreement sought to increase the interactive trade account as it includes investment in various sectors like goods, services and even intellectual property.
According to statistics compiled by Korea International Trade Association (KITA), while bilateral trade has slightly improved, it is still almost halfway short of the target of $30 billion set for 2014.

Table: Bilateral Trade between India and South Korea (Amount in million US$)

Year	Total Trade	Growth	Indian Exports	Growth	Korean Exports	Growth
2007	11,224	22.35%	4,624	27.03%	6,600	19.3%
2008	15,558	39.00%	6,581	42.32%	8,977	36%
2009	12,155	-21.88%	4,142	-37.06%	8,013	-10.7%
2010	17,109	40.76%	5,674	36.98%	11,435	42.7%
2011	20,548	20.10%	7,894	39%	12,654	10.7%
2012	18,843	-8.30%	6,921	-12.3%	11,922	-5.8%
2013	17,568	-0.07%	6,183	-10.7	11,385	-4.5%

         Source: Korea International Trade Association (KITA)

Bilateral trade between both countries was $17.57 billion in 2013, with India ranked as the 15th largest trade partner of South Korea, a very low position. In 2002 India’s share in South Korea’s global trade was 0.83%, which now reads 1.63% in 2013.
India’s contribution in Korea’s global imports increased from 0.78% in 2001 to 1.2% in 2013. In 2013, India was South Korea’s 18th biggest source for imports while India was its 9th biggest export market.
During the first year of operation of CEPA in 2010, bilateral trade between both sides increased by 40%. Indian exports rose by 37% in 2010 while Korean exports increased by 42.7%. In the 2nd year of implementation, bilateral trade reached $ 20.57 billion recording a growth of 20.28%. In 2012 the bilateral trade came down to $18.84 billion and further dropped last year.
Clearly, while considerable scope exists, it is not possible to pump up trade between both sides without government efforts. It is all the more important for South Korea to do so, as its economy has thrived on export-led industrialization.
Bilateral Investments
Over the past few years, even as Indian companies have aggressively expanded globally, they have hardly made any significant inroads into the Korean market. Among the few noticeable investors are Tata Motors Ltd., Novelis Inc. and Mahindra & Mahindra.
While Indian software companies like TCS, WIPRO and L&T Infotech do have a minor presence in the country; they have not made any large commitments to the market.
The major Korean conglomerates that have invested in India include: POSCO, Hyundai Motor, Samsung Electronics, LG Electronics, Lotte, Hyundai Mobis, Doosan Heavy Industries and Hyundai Wia Corporation.
According to EXIM Bank Korea, 647 Korean companies have invested a little over $ 3 billion in India to-date. In contrast, USA continues to be the main investment destination with a total of $ 48 billion; China its main destination in Asia with an overall investment of about $ 46 billion, Hong Kong $ 15 billion and Vietnam $10 billion.
Opportunities
Given India’s huge market and the advantage of having a business-friendly Prime Minister, it is time South Korea woke up to reality and proactively engages with the new government. While the other economic powerhouses have already started their groundwork, South Korea seems to be a laggard in this regard.
India’s booming knowledge-based service industry complements the hardware and manufacturing-based economic structure of South Korea. India’s capabilities in pharmaceutical industry, IT software and auto components usefully complement Korean competence in heavy engineering, automobiles, machinery and electronic hardware. There is also potential for bilateral cooperation in India’s telecoms, high speed Internet and e-governance.
Opportunities for expanding business cooperation exist in engineering, design engineering and construction services. Then there is the power sector and India’s plans to enhance civil nuclear power generation capacity.
There are also many sectors in South Korea that provide ample opportunities for Indian investments. Financial & legal services, auto-parts, food industry, pharmaceuticals, fashion & textiles, and the IT industry are just some of the few industries that Indian businesses may find attractive.
President Park should not rue that she let go of this opportunity by being late to the party.

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Dog Eating in Korea and the Western Obsession

I am increasingly getting sick and tired of people who make a noise about dog-meat soup, whenever there is a major global event in South Korea. As this news article notes:

Animal rights activists from around the world are calling for the boycott of September’s Incheon Asian Games, while planning to stage street protests against “bosintang” or dog meat soup.

And now...the digital edition of Wall Street Journal has added its bit.
Before you jump to conclusions; I am a dog-lover.  I have four dogs (adopted 2), and will adopt more, if my budget permits. But this kind of reaction is just nonsense.
Media hype for their 15 seconds of fame.
Most of the western journalists who come here to cover global events are ill-informed and jump at the ‘story’ just to get more traction, and an ‘exclusive byline.’
People have to understand that eating Bosingtan is a tradition here. While most of the younger folk are against this tradition (as is my Korean wife), you just cannot wish it away, just because it hurts your sensibilities.
There are strict regulations in place, which are unfortunately not implemented. Fight for making the regulations watertight, so that the dogs which are slaughtered, do not face torture. But do not impose your will on traditional norms here in Korea.
It is very easy to get agitated about animal rights when you see pictures of dogs cooped up in tiny cages, meant for slaughter. A photo-op that visiting journalists crave for. I am against the practice, but still maintain that the regulations should be enforced properly, that is the only way out. If older Koreans love their dog-soup, you have no right to oppose their taste in food. Will anyone in Europe/America listen, if a Hindu says that Cow is a goddess and should not be eaten?
Try to enforce fool-proof systems so that animal cruelty is minimized. A little cultural sensitivity is needed. Unfortunately, the so called ‘animal rights activists’ do not have that.
By the same logic, people in Europe and America should also stop eating beef, pork and horses. There are regulations in place, in their respective countries, which are flouted on many farms.
Activists cannot stop it there (because of the huge corporate lobbies), so why malign Koreans and Chinese for what has been their traditional food?
By all means, control and regulate the industry,  but do not be condescending and look down upon Koreans for eating dog-soup.

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Food for Thought: Free download of book on food industry

As is my principle, I DO NOT appreciate the traditional publishing houses ripping off authors. So to make a point, I have always released my books for FREE, only in digital formats. You could say I never got publishers, so this is a face-saving exercise.
What if I told you that I didn't approach them at all? Whatever...
Please find the link to my non-fiction book- Food for Thought.
https://www.smashwords.com/books/view/404692

The role of the Food Industry in helping consumers eat healthily and sustainably received considerable attention in recent years. While the food companies continue to produce enough affordable, quality food for the fast-growing and increasingly prosperous global population, they face a very challenging and volatile environment. Despite being a multi-trillion dollar industry, the worldwide food business’ annual growth is limited to the world’s population base. Competition is intense within the industry, especially in mature markets.This handbook is a compilation of 5 essays on the various important issues that the industry should always monitor. These include: Water Challenges, Food Waste, Climate Change, IP Rights, and Aging Population.

Download it, if you think it might be useful for you. If not, what the hell, it is FREE :0  BTW, I also wrote  two other non-fiction books and a novel- the download links are on your right!

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Traditional Winter Food

A variety of seasonal snacks and foods are available in Korea during the biting cold winter season. They include the savory and sweet winter street snacks like bungeoppang, hotteok, baked sweet potatoes, and hoppang, along with the traditional winter dishes such as gimjang kimchi, tteokguk, and manduguk.

Kimchi is the quintessential Korean food and comes in numerous varieties. Wintertime kimchi-making is known as “gimjang,” a time when households in Korea prepare and store kimchi in massive quantities for the winter months. Traditionally, gimjang kimchi making had been one of the most important winter preparation tasks for housewives.

An important part of gimjang is the storing of the final product. To allow for proper fermentation, gimjang kimchi is best kept near 0℃ with minimal temperature fluctuation. In the past, special holes were dug in which kimchi jars were buried and covered with straw mats to ferment during the winter. Today, most Korean households have two refrigerators. One is just your average refrigerator while the other is a uniquely Korean appliance used exclusively for kimchi storage.

Meanwhile, the winter solstice is the shortest day of the year and has the most hours of darkness. It usually falls around December 22 on the solar calendar. A traditional Korean winter solstice event is making and eating red bean paste porridge called “patjuk”.

Red beans are boiled and small balls of glutinous rice are added, making a thick and sweet porridge. Red beans symbolize the chasing away of evil spirits, and the rice balls symbolize new life. Therefore, eating a delicious bowl of patjuk on winter solstice was believed to chase away all illnesses. Also, eating the same number of rice balls as one’s age symbolizes the successful passing of the year.

In the past, Koreans would sprinkle red bean paste porridge around the yard and share the dish with neighbors to chase away evil spirits. At the time, many also believed that a warm winter solstice meant the coming of disease and death, while a cold, snowy winter solstice meant a prosperous New Year.

Although the winter solstice is not a major Korean holiday like Chuseok or Lunar New Year’s Day, Korean families do get together to enjoy a sweet bowl of red bean paste porridge and wish each other a healthy and prosperous New Year.

Manduguk (dumpling soup) is a dish that is regularly eaten by Koreans in the winter. Dumplings are filled with minced beef and vegetables, put in a broth along with sliced rice cakes, and boiled to perfection. You may even find restaurants that serve pink and yellow dumplings colored with natural dyes. Although eaten throughout the year, manduguk is especially favored in the winter and is traditionally served on New Year’s Day. It is best enjoyed with gimjang kimchi (kimchi prepared during the winter) or mul-kimchi (watery kimchi served cold).

It doesn’t feel like a real Lunar New Year's Day without a bowl of tteokguk. On the morning of the Lunar New Year, the whole family gathers around to have tteokguk, make New Year's resolutions and wish each other a healthy and prosperous New Year. In recent years, tteokguk has also become a popular food for Solar New Year's Day as well.

To make tteokguk, garaetteok (long, cylinder-shaped tteok) is sliced into thin pieces and placed into a soup stock seasoned with a pinch of salt or a drop of soy sauce. One interesting thing about this dish is that different regions of Korea slice Garaetteok into different shapes, meaning that you can guess the hometown of your cook if you have a keen eye. These days, sliced Garaetteok is enjoyed in a range of soups including manduguk (dumpling soup) and ramen.

Ogokbap Rice, a special food originating from the Jeongwol Daeboreum (first full moon) festival, is a type of cooked white rice mixed with five grains: glutinous rice, glutinous millet, red beans, glutinous kaoliang, and black beans. Depending on the region, some grains are replaced with local substitutes. This healthy tradition may have even led to more households adding grains to their white rice. Another tradition of Jeongwol Daeboreum is to enjoy dried wild vegetables from the previous year. Bureom, a selection of nuts including pine nuts, chestnuts, walnuts, and peanuts, is also enjoyed to wish for good luck in the coming year.

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